Introduction to Business Administration

Previous course: Internship 1 (EL044IU) or International Internship 1 (EL047IU)

Course description: This course is to introduce students to the complexities and the multi-dimensional aspects of business. It attempts to give familiarity as well as an applied understanding of each of the core subject areas: Marketing, Management, and Human Resource. It also increases the students’ awareness of global issues. Employing the interactive learning and problem-based teaching approach, this course emphasises the interaction between lecturers and students. The lecture materials will be uploaded in Blackboard to help the students to preview the materials and to concentrate on listening and critical thinking during the lecture. This will help students to interact with the lecturer during the classroom. The sessions for presentations and discussions comprise company case studies as well as answering some theoretical and conceptual questions, which help the students to see how the concepts are applied in the real business context. Students will present the case to the class and discuss with the peers. Guest speakers are invited to talk about selected topics or real life experiences.